Patna, 9th October, 2022: Melorra one of India’s fastest-growing D2C brands, is set to launch its first experience centre in Patna, Bihar. The facility has been inaugurated on 9th October 2022 at the City Centre Mall in Patna. This store marks Melorra’s expansion into the eastern part of market, which contributes to 18% of the orders received by the brand. The latest experience centre will offer modern, lightweight jewellery for women at affordable prices. With the festive season in full swing, Melorra’s range of 18000+ designs makes it the perfect shopping destination. To add to the innovation quotient, Melorra launches 75+ new designs every Friday. At Melorra experience centres, customers get a seamless and engaging experience, including the touch, feel, and trial of jewellery. Melorra aims to change people’s outlook towards gold jewellery- It is no longer reserved for special occasions or festivals. It offers jewellery that can be worn daily and keeps up with the latest trends in the fashion industry. This is in line with the increasing demand for trendy, unique, and fashionable jewellery that is preferred by 90% of the customers, according to a survey conducted by the brand. Melorra understands that the modern Indian woman requires jewellery that will complement all dresses, and it offers just that!
Saroja Yeramilli, Founder and CEO of Melorra, said, Women’s preferences and expectations today have evolved significantly, alongside their penchant for jewellery. Earlier, jewellery was reserved for weddings and occasions, post which they stored away till the next special occasion. This is no longer the case. Jewellery is now seen as a fashion statement, and customers want them to reflect their sensibilities. At Melorra, we’re committed to providing a hassle-free and exciting experience, and our new centre in Patna will do just that. We look forward to welcoming customers and are confident they will love our new facility and the designs we showcase. She said, Melorra, one of India’s fastest-growing D2C brands, offers lightweight and affordable fashionable gold jewellery. Melorra has so far delivered to over 3000 cities/towns/villages in the country and made its mark everywhere – from villages with a population of less than 10,000 to cities with a population above 1 million. With its recently expanded delivery capabilities to the US, UK, Singapore, and UAE, Melorra is making sure that gold is fashionable every day.
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